(1) Create a Direct Response Website, with the
minimum number of pages possible (e.g. an Index Page,
a
Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and
inspiring - people buy
things because they want to
improve their lives.
(3) Identify a problem and show people how and why
your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2
sentences
per paragraph.
(5) Use bold headings to break up your sales copy
into short chunks of text.
(6) Use a bulleted list to itemize the benefits of
your product or service. Start each benefit with an
action word:
"turn", "make", "triple", "grab",
"create", "build", "convert", "start", "change",
"drive", "organize", "promote",
"develop", "learn",
"compel", "fill", "attract", "get", "earn", "take",
"discover", "produce", "find", "generate",
"acquire".
"inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g.
1/3rd of
the way down your page, 2/3rds the way down,
and at the bottom). But don't stop there - turn some
of your key phrases
into hyperlinks that go to your
order page. Here are some examples of phrases that you
could link to your order page:
"increase your sales",
"take advantage of this offer", "try it risk-free for
30 days", "get the following 5 bonuses",
"the
competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text
- the
color purple (used sparingly) has been shown to
increase sales.
(9) Give a time limit - most
people are
procrastinators.
(10) At the end of your sales copy make a call to
action: "Act now - don't
let this opportunity pass by"
(c) 2002 by Michael Southon
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Michael
Southon has been writing for the Internet for over
3 years. He has shown hundreds of webmasters how to use
this simple
technique to get massive fr^e publicity and
dramatically incr^ase traffic and sales. To find out more
visit:
http://www.ezine-writer.com--------------------------------------------------------------------------
