It's important for your sales letter to tap into your prospect's
subconscious mind and trigger their imagination.  It will then
create and direct a mental movie or scene that will persuade
them to visit your web site, subscribe to your e-zine, buy your
product, etc. 

 

Their mental imagery will actually influence
their conscious mind and body to take action and buy.

But triggering a person's imagination is not like controlling
their mind.  Their imagination is being triggered all day long by
TV, pictures, radio, other people, movies, things they read,
etc.  People have complete control over what they imagine. 

 

It's not like when you unconsciously dream every night.

That's because people use their imagination every day.  We all
conjure up thousands of images in our heads.  People use their
imagination to solve problems, to rehearse a future situation,
to remember things, to escape their reality, to mentally
practice certain skills, to brainstorm, etc.

 

For example, maybe you imagined what you were going to have for
breakfast, lunch or dinner.  You mentally smelled it, tasted it,
saw it, felt it or even heard it cooking.  It could have
affected you physically too, your stomach may have started
growling, your mouth may have watered, you may have smiled and
you may have licked your lips.  Think about this: The food you
imagined wasn't there, your subconscious mind didn't distinguish
between fantasy and reality.

 

Do you see how powerful the imagination can be?

 

Now how about I suggest you visualize something.  Make yourself
comfortable.  Relax in your chair, close your eyes and imagine a
juicy, tender steak seasoned to perfection.  Take your time, and
enjoy the experience.  If you like steaks, you most likely had
some of the same experiences happen to you which were described
above.

 

The visualization above was open-ended.  I just suggested what
to imagine and you did the rest.  You created the mental movie
or scene.  You used your inner senses, past experiences and
future visuals to experience it how you wanted to.  It happened
so quickly that you weren't consciously aware of it.

 

I also suggested that you should relax; relaxation is one of the
key ingredients used to open up your prospect's subconscious
mind to be receptive to your suggestions.  People often relax by
getting comfortable, closing their eyes, wearing loose clothing,
etc.

 

Sometimes it might be difficult to anticipate which mental
suggestion will trigger your target audience to buy.  You should
study, survey and communicate with them regularly to know which
images will persuade them to order your product.  The more
targeted your suggestion, the less distance it needs to travel
to reach their subconscious mind which means it will persuade
them more quickly.

 

When you trigger your prospects’ imagination they can go into a
flow state or zone.  It's like when you are totally focused on a
movie or thought and you don't pay attention to anything else.
You have no time awareness, just like in your subconscious mind.

This flow state can lead them right to your ordering page!
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Larry Dotson is the author and co-author of 8 e-books and over
150 articles business related articles which have been published
in thousands of online and offline publications.  We recommend
his new e-book, "Subconscious Internet Marketing."